Your customers already wrote your Google Ads keyword list

Every keyword tool sells you the same thing: estimates of what strangers might search on Google. Your site-search log is categorically better evidence — real people, already on your store, typing what they want in their own words, with a recorded outcome. When someone searches your store for "waterproof dog coat" and buys one, that phrase isn't a keyword idea. It's a proven, revenue-verified buyer search.

Search Sight records every search with its clicks, conversions, and revenue. The Ad Keywords page distils that log into two lists: what to bid on, and what to block.

The keywords table shows every search term that converted (or drew strong engagement), with the numbers that matter for bidding: how often it's searched, its click-through rate, its conversions, and the revenue it produced in your store. Multi-word phrases get exact and phrase match-type suggestions; single words get exact.

Export the lot as a CSV in Google Ads import format — Keyword and Match type columns, with your store's performance data alongside as bid guidance — or copy the plain list to paste anywhere. Thirty, sixty, or ninety days of data, one click.

Half the value of search data is knowing what not to bid on. Search Sight flags two kinds of negative-keyword candidates: searches that get clicks in your store but never convert (people browse, nobody buys — don't pay for that traffic), and zero-result searches (people asking for things you don't sell — the most expensive clicks in PPC are for products you don't stock).

Each negative comes with the reason it was flagged and exports as a negative exact / negative phrase CSV, ready for your campaign or account-level negative list.

Used together, the loop compounds: run ads on your proven keywords, land shoppers on your store, and Search Sight records how their searches behave — feeding next month's keyword list. Pair a high-value keyword with a search redirection or pinned products in Search Sight, and the ad click lands on exactly the results you want to sell.

It also works in reverse. A search term that converts brilliantly on-site but has no ad running is a campaign waiting to be launched — the weekly digest and dashboard surface exactly those terms.

Ad Keywords ships on every Search Sight plan, including the £7/month Starter — because a small store's ad budget needs protecting most of all. It works identically on WooCommerce and Shopify, uses the analytics your store is already collecting, and needs no Google account connection or configuration.