Your search bar is the best market research you own
Analytics tools tell you where visitors came from and which pages they viewed. Search analytics tell you something more valuable: what shoppers wanted, in their exact words, at the moment they were ready to buy. A store's search log is a running list of demand — products people expect you to stock, names they use that your catalogue doesn't, and gaps between what they want and what they find.
Search Sight captures every search with its outcome: how many results it returned, whether the shopper clicked, whether they added to cart, and whether they bought. Nothing needs configuring — the connector records the full funnel from the moment it's installed.
Revenue via search: the number that matters
The headline metric in your dashboard isn't search volume — it's revenue. Search Sight attributes completed orders back to the search that started them, so the overview reads the way you think: search drove £X this month, up or down Y% on the period before.
Under the headline, every search term carries its own P&L: searches, click-through rate, conversions, and revenue. Sort by revenue and you know which searches to protect (pin the right products, keep them in stock); sort by searches-with-no-conversions and you know where money leaks.
- Revenue attributed per search term, not just per session
- Full funnel: searches → clicks → add-to-carts → purchases
- Period comparison — this month vs last, this week vs last
- Top products by search-driven clicks, carts, and revenue
Zero-result searches: found and fixed, not just reported
Around one in twenty ecommerce searches returns nothing — a shopper asked for something and got a blank page. Every search tool worth its salt reports these. Search Sight is one of the very few at any price that fixes them: the Search Doctor turns your zero-result and underperforming queries into recommendation cards, each with a reason, an impact estimate, and a one-click action.
Shoppers searching "widgit" while your product says "widget"? One click creates the synonym and it's live in storefront search immediately. High-volume query with weak results? One click pins the right products. No spreadsheet, no developer, no merchandising team.
The weekly digest: your search data, delivered
Dashboards only help when you remember to open them. Every Monday, Search Sight emails you the week in search: revenue via search with the week-over-week trend, your top-earning search terms, zero-result counts, and the top three fixes worth making — each linking straight to the one-click action in your dashboard.
It's the difference between owning data and acting on it. Five minutes with a coffee on Monday morning, and your store's search gets a little better every week. (One click unsubscribes if it's not for you.)
Privacy-friendly by design
Search Sight's analytics need no shopper cookies, no personal profiles, and no consent banners. Events are recorded against searches, not people — what was searched, what was clicked, what was bought — on infrastructure in the EU/UK. Your data is never sold or used to train third-party AI models. You get the insight without the compliance headache.